TAMB transitions
The chronicle of events, changes and passages in the lives of TAMB members and in the mortgage profession.

Compiled by Matthew Zeidman
THE TEXAS MORTGAGE PRESS
Volume 12, no.5
May 2006

Special Client focuses on customer retention

Special Client has opened for business, emphasizing a strategy it calls "customer relationship management" to improve the customer retention rates of its clients.

"Many businesses spend an average of $500-$1,000 to acquire a new client," said Sharon Blumenthal, co founder of Special Client. "However, studies in several industries have show that the cost of retaining an existing customer is only about 10 percent of the cost of acquiring a new customer. It makes economic sense to pay more attention to existing customers. With a closing gift, targeted communications, promotions and personalized seasonal greeting and birthday cards, Special Client increases retention, loyalty and referrals at only one-tenth of the cost."

Cleveland-based Special Client is a relationship marketing company specializing in post-closing customer follow-up. For more information, call (216) 598-0934 or visit www.specialclient.com.